Wrapping paper personalised with Facebook photos and comments
NIVEA wanted to give their Facebook audience the chance to personalise their Christmas gift packs. Once they'd chosen a friend to send the gift to, we found photos and conversations featuring the two of them. These were printed on to wrapping paper in a design chosen by the user and posted to them along with their gift pack.
I worked primarily on 'Shiny Wrapper', the component that took the user's selected photos and transformed them into a Postscript file with a little help from Imagemagick. We added a reference number and bleed marks, got the resolution and colour profile right, and then uploaded straight to the printers by SFTP.